Our Story
Inspired by the Southern African concept of "Phola"—to rest, heal, and find calm—Phola Africa was founded in 2025 to provide a sanctuary for those navigating a world that often feels burned out. We believe that the most meaningful journeys do more than take us to new destinations; they bring us back to ourselves.
Our foundation is rooted in the traditional African values of hospitality, community, and Ubuntu—the belief that "I am because you are". We bridge the gap between restorative travel and high-touch concierge care, creating space for renewal, reflection, and transformation across Africa's most inspiring landscapes.
The Phola Pillars
-
Rest: Intentionally unplugging from daily demands to embrace deep, spiritual, and physical restoration.
-
Nature: Reconnecting with the grounding rhythms of Africa's extraordinary landscapes, from the silent majesty of the savannah to restorative forest bathing.
-
Healing: Curating practices and medical concierge services that support holistic well-being, guided by trusted practitioners and world-class healthcare partners.
-
Connection: Building authentic bonds with yourself, the local culture, and the community of travelers around you.
Meet Our Founder
Grace Umulisa
Founder & Strategic Lead
Grace Umulisa is a results-oriented leader with over 15 years of experience driving growth across Africa's tourism, trade, and investment sectors. As the visionary behind Phola Africa, she integrates her deep expertise in boutique hospitality and business development to curate transformative wellness experiences that redefine the luxury tourism landscape.
Holding an MBA from the African Leadership University and a degree in tourism management, Grace combines academic rigor with hands-on leadership to foster meaningful, sustainable growth. Her passion lies in the healing power of travel and the rich offerings of the African soil, guiding Phola Africa to become the leading operator for holistic wellness travel on the continent.
Signature Experiences
Safari & Soul Retreat
A 7-day reset blending wildlife encounters with meditation and forest bathing to move from "doing" to "being".
Executives seeking a deep professional pause and mental clarity.
Safari & Soul Retreat
A 7-day reset blending wildlife encounters with meditation and forest bathing to move from "doing" to "being".
Executives seeking a deep professional pause and mental clarity.
Safari & Soul Retreat
A 7-day reset blending wildlife encounters with meditation and forest bathing to move from "doing" to "being".
Executives seeking a deep professional pause and mental clarity.